If you take a moment to think about it, you will realize that the field of graphic design is all around you. Whether it is the billboards that you look at while driving every day to and from work, or the t-shirt that you are wearing, someone actually designed those graphics for the sole purpose of catching people’s attention.
There are many aspects in graphic design that determine how long people will look at it and to what extent it will convince them to buy the product if it is an advertisement. For example, people are more likely to notice large letters in groovy typefaces and letterforms than small and simple Times New Roman.
Sometimes, a graphic featuring just an image with no words can send a stronger message than one with a line of text underneath. For this to work, visual puns are used. For instance, you have started a new spicy dish at your restaurant and you want people to know about it. Instead of writing down words like “hot” or “spicy”, you could add a graphic showing a chili pepper. People know that a chili pepper is hot and those who like spicy food will be automatically drawn to it.
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